What are the best books to learn about event management. Introduces the key concepts of event planning and management discusses the key components for staging an event, and covers the whole process from creation to evaluation examines the events industry within its broader business context. Throwing an event is great in theory, but theres a lot that goes into calculating the costs and ensuring roi. Use features like bookmarks, note taking and highlighting while reading event planning. Front cover event management and best practicesbest.
Packed with tips, hints and checklists, it covers all aspects of planning and running an event from budgeting, scheduling and promotion, to finding the location, sorting security, health and safety, and much more. Recent years have been tough on event planners and. Marketing in event manage ment year 20 pages 40 the primary aim of the thesis is find out the importance of marketing in event manage ment. A project management primer or a guide to making projects work v2.
The second part of the book concentrates on practical operations management, including planning, project management. Event management tips and guidance for success update. In this book you will learn how to put on a successful event series that can generate revenue, and become either your main business, or generate leads and exposure to your main business. If youre going to use an event to make money, you need to read this book. Five books every event management professional should read. Marketing management by philip kotler, principles of marketing by philip kotler, the 22 immutable laws of marketin. The 22 best marketing books you need to read in 2019. Serious marketers should read the equivalent of 10 or more educational and industry books. This journal publishes refereed manuscripts, commentaries, research notes, case studies, invited articles, book. International journal of event and festival management. By the end of this event marketing and management book. Based on the abovementioned dimensions and focusing on the event management and event marketing. Event management for dummies cheat sheet uk edition. Apart from this, you also need knowledge on the field as well as the profession.
Marketing destinations and venues for conferences, conventions and business events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. Management books our free management books will guide you through the wealth of theory and practicalities of effective management. The first part provides an introductory outline of the historical developments and current state of the industry, while also taking into account wider political and cultural issues. Reading one of the best marketing books listed below is likely to change and improve the way you market. Whether you are looking for strategic planning or project management books.
Develop the corporate skills needed to pursue a career in conference organising and exhibition management. Mike allton has the reputation of being the top hootsuite expert outside hootsuite itself, so this is one of the best marketing books. Five books every event management professional should read posted by nicholas on july 8th, 2014 filed under uncategorized in any field, youre only as good as what you know experience and tricks of the trade help in any profession and this includes event management. The sports event golden ruleunderstanding stakeholders objectives uso 6. This process of identifying a target profile also works for internal communication events such as sales and marketing. An event manager may have that as their specific job or they may do event management as part of their tasks and duties, but either way planning an event. Download it once and read it on your kindle device, pc, phones or tablets. In this guide, five event pros from all ends of the spectrum corporate meetings, boutique conferences, highend agencies, and association events weigh in on running an event from start to finish. The book includes many practical models that together form a system for event marketing that will ensure the future success of your events and make your. The book examines the different aspects of events management.
Download our free, 30page workbook and handbook, the professional event planning guide. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. It achieves this by looking at issues paperback 20151112 routledge events. Best marketing books 2019, 2020 brightedge seo blog. The international journal of event and festival management advances knowledge in the field of events management and enhances the uptake of such knowledge by academics in the field. Introduces the concepts of event planning and management presents the study of events management within an academic environment discusses the key components for staging an event. This is why you need to have a solid plan for what to do before, during and after the events, and ill cover that in this event marketing, planning and management course. The ultimate guide to sports marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Introduces the key concepts of event planning and management discusses the key components for staging an event, and covers the whole process from creation to evaluation examines the events. Top 10 marketing books of all time essential books for entrepreneurs who really want to understand how and why their customers buy. Bachelor of business event managementmarketing, courses. Events management is the musthave introductory text providing a complete az of the principles and practices of planning, managing and staging events.
Introduces the concepts of event planning and management presents the study of events management within an academic environment discusses the key components for staging an event, covering the whole process from creation to evaluation examines the events industry within its broader business context, covering impacts and event tourism. Learn the basic principles of corporate event management and how programs are designed to enhance a businesss performance. Event management cognizant communication corporation. This is the essential guide for anyone who needs to know how to organize a special event. Welcome to the web site for the sports event management and marketing playbook, 2nd edition by frank supovitz.
In this book i walk you through event planning and management fundamentals, and then explain how you can get significant growth in attendance. Events management second edition provides an introduction to the principles and practices associated with planning, managing and staging events. The nhl, under frank supovitzs stewardship, has been a consistent leader at making its events. The sports event management and marketing playbook, 2nd. Current trends in sports event management and marketing. The organisation of events is the role of the event manager.
While there are many classic marketing books that could make a best books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Event management aims to continue to be the leading source of research reports and analysis related to all forms of event management. An additional strength of events marketing management is the wealth of practical examples and casestudies that effectively illustrate the application of the concepts and models explored in the book. Nir eyals book, culled from years of behavioral design research, is a must read and one of the best marketing books for entrepreneurs looking to create and market products that consumers. Sustainable event management is a must acquisition for any professional business or general library strong in events planning. By geoffrey james contributing editor, @ sales_source. By the end of this event marketing and management book you will understand the best ways to make money from your events, and how to grow attendance. It covers all the basics of how to hold a sustainable event, whether it be a festival or gathering, and offers event planners and students a stepbystep guide to staging and managing the impacts of all kinds of events. A proven framework to envision, plan, fund, and produce sports events the authoritative guide to sports event management and marketing to know how to orchestrate a sports event is to know how our industry works. Igniting powerful, sustainable, word of mouth movements.
Enter your mobile number or email address below and well send you a link to download the free kindle app. This web site gives you access to the rich tools and resources available for. Principles and practice and millions of other books are available for amazon kindle. It carefully explains various terminologies related to event management and marketing. The text contains clear, stepbystep guide including planning, budgeting, marketing. Event planning proper event planning is important for your overall event success. To become a successful event planner, you need a certain set of skills. Understandably the focus has been on establishing the discipline in its own right in a broad sense. This might explain why most events management text books have a chapter or two on marketing. The best event planning books ever written guidebook. Event management and best practicesbest practices tony bhe peter glasmacher jacqueline meckwood guilherme pereira michael wallace implement and use best practices for event processing customize ibm tivoli products for event. If one of your objectives in event management is to attract new customers to an event and it is you need to be clear exactly what type of customers you and your client want to attract. Some electronic sources are also used to supply data for some researches in this thesis.
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